There is no single code or standard, no panacea that will lead to corporate responsibility (CR). Yet, now, more than ever before, corporations are waking up to the fact that they must adopt codes and implement standards to satisfy the growing demands of an ever-wider and ever-less-trustful spectrum of stakeholders. So, where do companies start? Information overload is nowhere more apparent than in the field of CR. There are millions of pages and web pages written on codes and standards, but most of it is spin: organisations punting to sell their code or standard. The reality is that CR is an emerging field, a new terrain for which maps are much needed, but often imprecise. Each company is different, each with its own challenges, corporate culture, unique set of stakeholders, and management systems. Corporate responsibility is a journey for which, today, there is no single map but a multitude of codes and standards that can be combined in new ways for different journeys. In her many...

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