The Peppermill Scenario teaches many of the communication lessons corporations are concerned about today. The scenario can be adapted to involve participants in public meetings; in solving internal communications issues, media relations problems and issues, and litigation and legal issues; in dealing with angry neighbors, competitors, and disgruntled employees; and in resolving the chaos that crisis situations often generate. The lessons this scenario teaches can be applied broadly across an organization to a variety of potential threat circumstances. These lessons directly reflect the crucial appropriate behaviors that should form the basis for crisis response. Somewhere, somehow, victim, community, employee, and government questions will be answered, and quickly. When the organization is not ready, responses will come from outsiders -- often in ways that cannot be controlled and are not liked by management. This monograph provides background on the Peppermill company and...

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