In the only known program of prescriptive entrepreneurship, James Fiet provides a marked contrast to the standard descriptive focus of entrepreneurship studies. Instead of the anecdotally based pedagogies that have dominated the teaching of entrepreneurship (and which do not control for luck-based success), the author lays out a program of research to develop and test theoretically derived guidelines for how to improve the success rate and performance of aspiring entrepreneurs. Rather than describing what entrepreneurs do, he prescribes and tests what they ought to do. The author finds that the use of systematic search at the launch relates positively to both the discovery of wealth-generating ideas and the founding of ventures. The book also uncovers the characteristics of forgiving business models and discusses their teachability. Training elements of the book include a prescriptive model of how to search for and discover wealth-generating ideas, a detailed protocol for how to...

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