This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over.This book will help you to: make decisions about where to practice and how to manage your business; prepare promotional materials; from brochures and business cards to leaflets and newsletters; decide where to advertise; in newspapers, magazines, newsletters and other publications; use the internet and on-line directories to your advantage; develop working relationships with local organisations, groups, societies and retailers; and, consider the value of offering discounts, vouchers, free...

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