If you want to stop an eight year old boy from smoking who is he most likely to listen to? parents? teachers? the government? or Nike? If that same boys parents are buying him a Christmas gift, which will they chose? Sports shoes from the company that only promotes its brand? Or shoes from the company that also uses its brand to promote anti-smoking? In Good Business, the authors argue that in the 21st century, the successful companies will be those that use their power and influence to work for social progress. And theyll do it because making the world a better place will also be the best way to make money.

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