Investors will not be satisfied with a simple description of a business idea, no matter how attractive it may be. They want to know exactly what they are putting their money into, and who is behind the idea. This guide leads entrepreneurs-to-be through the process of articulating a business idea, assessing its feasibility and potential, and preparing and presenting the business plan. The authors provide a step by step introduction to the concepts needed to prepare a business plan and arrange the financing of a business idea.

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