Book DescriptionInside the Minds: The Business of Museums is an authoritative, insider?s perspective on the ins and outs of operating a museum and the future of the industry, on a global scale. Featuring Executive Directors representing some of theworld?s leading museums, this book provides a broad, yet comprehensive overview of both the current and future shape of the industry. Discussing financial issues such as managing budgets, acquiring funding and implementing blockbuster exhibitions, as well as artistic matters like developing and changing the content and placement of exhibitions, authors raise critical points around the business and offer indispensable advice for success. From the capabilities and characteristics of the successful museum director to the experts? own definitions of exhibitions that engage audiences, effective marketing strategies that boost attendance and profit, and meaningful vision statements that serve the museum?s ideals as well as the...

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