Business Enterprise in its Social Setting sets forth Dr. Cole’s belief that history, properly examined, especially the field of entrepreneurial history which was relatively new at the end of the 1950s, can make a contribution to the solutionof problems relating to the development and growth of total economies. The volume also constitutes a sort of progress report on the study of historical entrepreneurship, which had already been carried on at Harvard for a number of years, and which was spreading in other universities. In this book, the author maintains that attention to this area offers a useful bridge between business administration and economics as well as between these two subjects and the somewhat isolated fields of economic and business history.

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