[This book is written in Japanese.] This book is one of the Tachibana Publishing Future Book Series (Japanese Edition), a series of books with the world’s leading futurists and social analysts. This series looks at future perspectives in avariety of fields- economics, ecology, management, leadership, stock markets, culture, and social issues. For most companies, the ability to improve sales is the best predictor of the ability to survive in a difficult market. Drawing on thirty years of experience in sales promotion, author Susumu Miura uses actual data to analyze over two hundred detailed case studies of successful companies.

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