Book DescriptionNewly expanded and thoroughly revised to reflect and meet the demands of a high-velocity global business environment, the Fourth Edition of this popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, practical, and easy to use. They help small and mid-sized businesses as well as non-profit organizations and public-sector agencies to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes. Among an extensive array of updates and new material, the fourth edition · Introduces storytelling as a proposal art, along with solution development; · Emphasizes the value of front-end proposal planning and storyboarding (including elevator speeches, annotated outlines, and pain tables); · Underlines the importance of focusing on the customer mission in proposals; · Significantly expands the...

Под заказ:
	OZON.ru - 8450 руб.	Перейти

Рейтинг книги: 5 из 5, 8 голос(-ов).