The Focus Group provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. Topics include: the ``second coming'' of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; conflict resolution in focus groups; using focus group resources.

Под заказ:
	OZON.ru - 3284 руб.	Перейти

Рейтинг книги: 5 из 5, 6 голос(-ов).