Here is a little of what you will learn inside of this book: - How search engines work - Top search engines - Search engine page ranking algorithms - Keywords - optimizing your site to get to the top of the search engines - Web copy for SEO - Submitting to search engines - Search directories - the benefits of browsing - Submitting to search directories - Pay per click - buying status - Submitting to pay-per-clicks - Adwords and premium advertising - Link popularity and link analysis - Reciprocal links and partner sites - Picking your partner - Inward link analysis - Optimizing your website - Monitoring your progress - Banner ads - Text links - Classified ads - Cultivating new customers - Creating effective ads - Advanced ad tracking - Setting up your own affiliate program - Managing and tracking your affiliate programs - Evaluating your websites performance - How to attract affiliates ...

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