If she had a choice, would she buy from you?A A Developing the skill and know-how to attract and retain female customers has never been more critical to success—annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases. A You need her business to succeed.A If you don’t get it, someone else will. Yet to many sales professionals, understanding women customers is a daily challenge: the way women interpret behavior, hear unexpected meanings, take in "peripheral” information, and how they view the overall sales process. As a result, women’s wants, needs, and expectations are often misunderstood. Winning the Toughest Customer: The Essential Guide to Selling to Women reveals how salespeople can thrive with this complex market segment by providing the tools to customize selling to women, and then to anybody else.A This notable guide...

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