Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve.A‚A Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix. A‚A In The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work master marketer Chet Meisner provides a step-by-step overview of direct marketing from strategic approach to execution.A‚A You will learn important insights and essential tricks of the trade, including:A‚A A‚A·A‚A A‚A A‚A A‚A A‚A A‚A A‚A The strategic role direct marketing can play in your overall marketing programHow to buy lists and manage your data effectively A‚A·A‚A A‚A A‚A A‚A A‚A A‚A A‚A The time-tested ways to create powerful direct marketing creative A‚A·A‚A A‚A A‚A A‚A A‚A A‚A A‚A The most common...

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