The speed of change is increasing and and the influence on the global economy and world population is more pronounced than ever. New Asian companies are emerging with global ambitions as old western brands dissappear or are overtaken by Asian competitors. How will the "old world" respond? How will Asian economies continue to develop and what will define success and failure? Seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and offers comprehensive answers to such questions.

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