This text provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan. Text features: An emphasis on seasonal, fashion merchandise, and corresponding inventory requirements; CD-ROM provides complete instructions on how to write an effective business plan based on FastTrack and The Business Mentor sponsored by the Ewing Marion Kauffman Foundation; ...

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