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Market Research and Modeling: Progress and Prospects
Автор: Edited by Yoram (Jerry) Wind, Paul E. Green, 348 стр., серия: "International Series in Quantitative Marketing", издатель: "Kluwer Academic Publishers", ISBN: 1-4020-7596-0Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
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