This book uses centuries-old success principles integrated with marketing fundamentals to make you a better marketer--which means attracting the right prospects and selling more products and services. * Are you a marketer who is conducting email campaigns or using Google AdWords to promote products and services and want to maximize your ROI? * Are you a social marketer who wants to find a way to capitalize on your efforts? This book will get you up to speed on the things you should start working on today to improve your results immediately. Acclaimed internet marketing strategist and design consultant, Kris Kiler, wants to help you use the Internet effectively to get more business. Billions of dollars are spent each year in "scattershot" advertising all over the Internet. This money is often wasted because little to no effort is put into the architecture of a clear and coherent process to sell prospects the advertised product or service. By presenting the fundamentals of a new...

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