Published in a convenient desktop handbook size, The Source Book of Multicultural Experts is an invaluable tool for both marketing executives and journalists. Over 200 companies and organizations are listed with full contact information and, for many, a description of services. Marketing executives will find ad agencies, research companies and other experts in multicultural marketing to help them reach these growing populations--minority communities that will represent their majority customer in not just urban areas, but all over the nation. Human resource and purchasing executives will find contacts for vendors and suppliers that are minority- or women-owned businesses. Journalists can browse listings, categorized by industry and market segment, to find a knowledgeable expert to provide background information or a quote for publication. These experts serve as credible sources, for articles on ethnic communities or multicultural marketing, and to add their voices to year-round...

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