We are all fascinated by them—that enigmatic class of peo­ple often referred to as the rich. With all the emphasis on the rich and famous in America, we would think we know everything about them. In reality, very few of us truly understand those who e up the very wealthiest Americans—those with liquid assets of $5 million or more. What is this new class of people and how did they get that way? In The New Elite, the authors reveal what motivates our country’s most powerful and influential class, w they want, where they shop, and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy league-educated, luxury-seeking socialites. While they include luminaries like Bill Gates, Da Geffen, Ralph Lauren, and Donald Trump, they also include the small business owner next door. Based on unprecedented research with hundreds of interviews with members of this unique group,The New Elite uncovers the five classes of...

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