The spa industry is the fastest growing segment of the hospitality and leisure industry. Revenues generated exceed those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales.Spa Management: a global perspective is the first book of its kind to methodically look at the whole industry, from its historical beginnings to the size of the market today, typologies, marketing, branding and business models. With contributions from internationally renowned practitioners and academics, this unique and groundbreaking book is packed with case studies, examples and advice for all those working in and studying the international spa industry.* A groundbreaking text investigating the practise of managing spas - the fastest growing area of the hospitality and leisure industry* Written by a team of internationally renowned practitioners and academics, packed with international case studies and examples* The first book to combine the economic, social and...

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