The Marketing Audit Handbook: Tools, Techniques & Checklists to Exploit Your Marketing Resources (+ СD-ROM)
Автор:
Aubrey Wilson, 306 стр., издатель:
"Kogan Page", ISBN:
0749437359
"The Marketing Audit Handbook" offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the most from the internal marketing audit.
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