The whole place seemed completely bonkers: dusty, tatty, disorganized and impossibly old-fashioned, set in an age of doilies and flag-waving patriotism and jam still for tea, some sunny day. Appointed editor of The Lady - the oldest women's weekly in the world - Rachel Johnson faced the challenge of a lifetime. For a start, how do you become an editor when you've never, well, edited? How do you turn around a venerable title, full of ads for walk-in baths, during the worst recession EVER? And forget doubling the circulation in a year - what on earth do you wear to work when you?ve spent the last fifteen years at home in sweatpants? Will Rachel save The Lady ? or sink it?

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