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New Product Development: Managing and Forecasting for Strategic Success
Автор: Robert J. Thomas, 368 стр., серия: "The Portable MBA Series", издатель: "Wiley", ISBN: 978-0471572268, 0471572268Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
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