The first edition of New Asian Emperors was widely acclaimed for its remarkable insights into the global reach of the Overseas Chinese. This revised edition draws on the culture, history, philosophies, and environments that have dominated the lives of the overseas Chinese to help readers understand their business culture. The authors compare Western and Chinese strategic thinking to develop the relative competitive advantages and competitive disadvantages of each. New Asian Emperors offers valuable insight into Chinese culture and how it will affect the business future. George T. Haley (New Haven, CT) is Professor of Industrial Marketing at the University of New Haven. He is also the founding Director of the Center for International Industry Competitiveness. Usha C.V. Haley (New Haven, CT) is Professor of International Business, with a focus on international strategic management, at the University of New Haven. Chin Tiong Tan (Singapore) is Provost and Deputy President of the...

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