Sales Management: A Global Perspective
Автор:
Earl D. Honeycutt, John B. Ford, Antonis C. Simintiras, 336 стр., издатель:
"Routledge", ISBN:
0415300444
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.
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