Global Business Environments and Strategies
Автор:
Johan Hough, Ernst Neuland, 464 стр., ISBN:
0195764439
Global Business Environments and Strategies expounds international business principles within a context that is relevant to South Africa and the entire SADC region. The book is geared towards the practical (as opposed to the theoretical) development and refinement of business skills and acumen; to this end, 16 of the 17 chapters contain case studies.
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