International Management: Managing Across Borders and Cultures
Автор:
Helen Deresky, 480 стр., издатель:
"Prentice Hall", ISBN:
978-0136098676, 0136098673
This text guides the reader as to what actions to take, and how to develop the skills necessary to design and implement global strategies, to conduct effective cross-national interactions and to manage daily operations in foreign subsidiaries. Assessing the Environment - Political, Economic, Legal, Technological; Managing Interdependence: Social Responsibility and Ethics; Understanding the Role of Culture; Communicating Across Cultures; Cross-cultural Negotiation and Decision Making; Formulating Strategy; Global Alliances and Strategy Implementation; Organization Structure and Control Systems; Staffing, Training, and Compensation for Global Operations; Developing a Global Management Cadre; Motivating and Leading. For undergraduate and graduate students majoring in international business or general management.
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