How to Succeed in the Incredible Ice Cream Business is a new comprehensive professional retail ice cream "how to" book that will immensely help anyone wanting to enter the ice cream business as well as others who want to expand their knowledge of the business. Written by well known ice cream author Malcolm Stogo, this street-smart, "how to" book leads an individual down the road from the conceptual idea of wanting to enter the retail ice cream store business through implementation. It offers easy-to-read chapters on how to write a business plan, look for the right location, get the store built to concrete marketing ideas and, finally the importance of offering good customerfrom day one. Also, in this book are chapters on the preparation of ice cream cakes, toppings, sundaes, milk shakes and floats, plus other 200 of the newest most creative recipes for ice cream, gelato, sorbet and Italian ices.

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