"Another self-indulgent design monograph (practically everything we have ever designed including the bad stuff) is Stefan Sagmeister's hand-scrawled subtitle for the first book about his work, "Sagmeister: Made You Look". This, and the book's clear red case and silver-gilded pages, seem contrary to the raw, handwritten style he is known for, already setting us up for a wild and very personal ride through almost the entire corpus of the 39-year-old designer's work. Sagmeister once scratched words into his skin for his own lecture poster at Cranbrook, and this is the book version - sometimes enlightening, sometimes embarrassing, always self-conscious, and ultimately touching. The story is a conversation between Peter Hall's text and Sagmeister's handwritten commentary, a perfect and believable device for an absorbing dialogue. Self-indulgent as "Sagmeister: Made You Look" may be, Sagmeister lays himself open with idealism, irony, and humor, creating one of the most moving books about...

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