This is the first book to offer a thorough grounding in the principles of fashion design. It describes the qualities and skills needed to become a fashion designer, examines the varied career opportunities available and gives a balanced inside view of the fashion business today. Its broad, up-to-date approach unites history, theory and practice. Subjects covered include: how to interpret a project; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation, and fashion marketing and economics. This new edition introduces many of the new technological developments impacting the fashion industry in the 21st century. There are expanded discussions of drawing and making techniques; how to assemble a portfolio; new careers in fashion; and extensive resource lists and glossaries, all rounded out with updated photographs and illustrations.

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