This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. Reflects current marketing trends Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customersGuides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presenceDetails ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and moreProvides valuable advice for avoiding common mistakes and ways to liven up web marketing plans

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