This book, the second in the series following Really Good Logos Explained, will address the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Three well respected design professionals - each of whom will specialize in the area of product packaging - will evaluate the 300+ design examples in the book. Each author will provide specific and to-the-point observations and critiques. This will be the second in a series of Really Good books, such as Really Good Brochures, Explained, Really Good Design Elements, Explained.

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Рейтинг книги: 5 из 5, 10 голос(-ов).