Direct mail or E-mail, creative graphic design is essential to getting a response. The graphic designers featured in this book have created direct-marketing designs that work for their clients and themselves. This new collection features the work of over seventy-five graphic designers and illustrates a wide range of direct-marketing projects, including mailed and electronic promotions for corporate, event, product, self-promotion, and service promotions. Features more than 130 direct-response designs from top international designers. Clients range from large corporations to small retail shops to self-promotions. Captions include information about designers and their clients as well as design, printing, and mailing details like special materials, quanitity printed, and objectives.

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