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Advertising & Art: International Graphics from the Affiche to Pop-art

Advertising & Art: International Graphics from the Affiche to Pop-art

Автор: Mori Giovanna, 224 стр., издатель: "Rizzoli", ISBN: 978-88-6130-457-4

This is neither a manual claiming to be a popular summary nor a systematic treatment of the art of the wall poster. It is an original work, of vast scope, structured into independent essays organised along a cohesive timeline, from 1880 to the second half of the twentieth century, reflecting on various aspects of artistic advertising graphics in an interdisciplinary dimension and with an international perspective. From the establishment of the poster as an innovative form of large-circulation visual communication and from its emancipation from the painting aesthetics of the nineteenth century to the understanding of the influences of advertising on the Pop Art experiences of the 1960s, according to a logic of inverted relations. The constant points of reference show the relations not only with painting but also with graphic processing and design, publishing graphics, original prints and photography; in the background, there is also cinema, decorative arts and urban furnishing....
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