People who set up their own business are usually talented and motivated - so why do most fail to achieve any notable level of success? Almost everything in business has some dependence on everything else and making the right decision at the right time is like a Catch-22. This book introduces the 'heart of business success' and shows how you can apply it to make business decisions that break into the circularity of each Catch-22 to increase your chance of success.

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