Designed for CEOs, boards, and senior executives in HR, risk management, and emergency response management. Jim Lukaszewski was listed in Corporate Legal Times as one of 28 Experts to Call When All Hell Breaks Loose and in PR Week as one of 22 crunch-time counselors who should be on the speed dial in a crisis. THE book on crisis communication, aggregating Jim s four decades of crisis communication wisdom in a format easy to commit to memory - ready to use when, and hopefully before, you face a crisis. Jim's common-sense, field-tested approach helps guide executives in how to behave, what to say and do, and how to lead their organizations through a crisis situation especially during those first critical minutes. His book fills the holes left by most crises texts: it explains how to manage victims, manage management, energize attorneys to cooperate and participate in the crises response process, and understand, and therefore reduce, the influence of the media (both traditional and...

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