Getting Customer Relationship Management right is a goal to which any customer focused company aspires. Yet, rather than enabling companies to achieve this goal, the complexity of choosing the right CRM vendor can become a stumbling block to companies trying to deliver excellence in customer service. With an increasing choice of established, corporate vendors, niche vendors and open source solutions, your decision to invest in CRM is vital in supporting the business information that underpins your delivery of sales, marketing and service excellence to your customers. In Choosing a CRMVendor, Andrew Schultz shares his expertise on the following subjects: ? CRM: The Illusion and the Reality ? The Fall of the Biggest CRM Vendor in the World ? The 3 Pillars of CRM ? Finding a Solution ? Choosing a Vendor Having led many CRM implementations as a consultant, and in his current role helping CRM consulting firms and vendors of CRM add-on applications develop solutions relevant to customer...

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