Evil dolphins, the discovery of Viagra, the negotiating tactics of Genghis Khan, words of wisdom from Val Doonican's mum, how to set up your own cult and a love affair with a crocodile - just some of the stories used to illustrate the principles involved in becoming a negotiation master. Most inexperienced negotiators and many experienced ones believe that, whilst in theory win-win is the best approach, in practice it can be too soft and leaves you open for the other side to take advantage. This book introduces the Strong Win-Win Method which resolves this dilemma and enables the reader to successfully pursue mutually beneficial solutions, confident that they will not be bullied or tricked. This highly readable book de-mystifies negotiation and will give you a clear structure and process to follow. Written in a direct "How to..."style, it outlines techniques and tactics - right down to the level of 'If they say x, you say y'. Drawing upon cutting edge research in the fields of...

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