This book is dedicated to the belief that everyone is meant to live life at full-throttle. That we are all meant to be "vanilla-busters"; men and women who refuse to settle for an ordinary, mundane, adventure-deleted life. It is about abandoning the security and safety of the bleachers to enter into the dangers and glories of the playing field. It's about giving up small dreams and bite-sized ambitions so that we can take hold of dreams and ambitions big enough to make our stay on planet earth worthwhile. It's refusing to allow someone else to do our risk-taking, and daring to live life at full throttle. It's about saying "no" to vanilla, and shouting "yes" to life. Jim Collins, in his best-selling book "Good to Great", wrote an outstanding analysis of what separates the very best companies from the myriads of good ones. In it he carefully details the central, key, non-negotiable characteristics which marked each of these very best companies. In a very similar way, "Say 'No' to...

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