Maxwell Maltz was an American cosmetic surgeon and author of Psycho-Cybernetics, which was a system of ideas that he claimed could improve one's self-image. In turn, the person would lead a more successful and fulfilling life. He wrote several books, among which Psycho-Cybernetics was a long-time bestseller - influencing many subsequent self-help teachers. His orientation towards a system of ideas that would provide self-help is considered the forerunner of the now popular self-help books. The word cybernetic comes from the Greek for 'steersman', and in the modern sense usually refers to systems of control and communication in machines and animals: how, for instance, a computer or a mouse organises itself to achieve a task. Maltz applied the science to man to form psycho-cybernetics. However, while inspired by the development of sophisticated machines, his book denounced the idea that man can be reduced to a machine. Psycho-cybernetics bridges the gap between our mechanistic models...

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