John Wilkinson, a successful American entrepreneur, doesn't know why his first attempt to branch out to the Middle East failed so miserably. Heading home in defeat, John meets Sultan, a chance encounter that changes everything. After hearing John's story, Sultan recognizes John's failure didn't result from a bad business model. Rather, John made the fatal mistake of not understanding and accepting how business is conducted in the Middle East. Sultan invites John back to Oman to try again, this time with guidance, instruction, and proper introductions. With Sultan as his mentor, John quickly learns his hardcharging Western style must surrender to very different values rooted in ancient tribal customs and traditions. Dr. Salem Ben Nasser Al-Ismaily is the Vice Chairman and Chief Executive Officer of the Omani Centre for Investment Promotion and Export Development (OCIPED). Before joining OCIPED in 1996, he was the Managing Director of Public Establishment for Industrial Estates...

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