The Fourth Factor
Автор:
Linda Ford, 176 стр., издатель:
"Книга по Требованию", ISBN:
9781598584295
Manage the 800 pound Gorilla- your corporate culture-or it will manage you! Editorial Reviews "Culture matters. What Ford calls the fourth factor is at least as important as products, customers, and cash in getting results and generating shareholder value. Any executive who wants to successfully manage culture should heed the practical advice Ford provides." -Jonathan Schwartz, CEO, Sun Microsystems, Inc. "Ford's wonderful new book on the Gorilla of corporate culture is brilliantly practical, carefully thought out, and clearly written. To mix metaphors, the blind men (and women) can finally begin to see the sides of the elephant when it comes to culture." -Michele Bolton, Author of The Third Shift "Ford has done a great job of creating a book that allows leaders at all levels of the organization to lead more effectively by understanding and managing culture. A must read for executives!" -Brian Scudamore, Founder and CEO, 1-800-GOT-JUNK? Book Description Corporate culture is...
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