The book focuses on the cultural aspect of the author's published PhD thesis entitled "The Role of Multinational Companies in the Middle East: The Case of Saudi Arabia", which he has carried out at the University of Westminster. It explores the success of multinational enterprises doing business in Saudi Arabia vis-a-vis their cultural awareness and responsiveness. The empirical findings discussed in this book reveal that international business success in a strange cultural environment depends partly on the ability of multinational managers to understand the local culture. The cultural subject in this book pertains to Islam in its entirety. The findings may seem strange to many readers who are not familiar with Islamic culture, in its purest form. Many newcomers to Saudi Arabia -- especially non-Muslim foreign investors, businessmen and workers -- often find many things "strange" about the Kingdom, its people and cultural values. Some feel it odd that many Muslims give more...

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