Guerrilla Communications explores communications strategies for a 21st Century organization -- the do's and don'ts of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization that has excellent internal communications, where all staff contribute to and benefit from successful strategic communications, as well as strong interaction with key stakeholders and audiences. The book features a number of real-life scenarios to enable readers to witness the author's main points first hand.

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	OZON.ru - 1988 руб.	Перейти

Рейтинг книги: 5 из 5, 4 голос(-ов).