Turning the fitness professional into a money making machine The failure rate for personal trainers / fitness professionals who venture into business for themselves is very high. A part of the reason why is a lack of knowledge - Knowledge on how to properly develop and execute a business plan and how to properly manage the business once launched. Many trainers are training at ABC gym at 6:00am, then at XZY gym at 4:00pm. They find themselves simply exchanging dollars for hours and thereby are caught in a vicious cycle of failure. This book will enable any fitness professional to develop a business plan, organize the business and become successful faster than they ever thought possible!

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