Includes the breakthrough field of In-Depth Public Relations™ Our expanding media universe has opened up infinite possibilities for the person or enterprise seeking coverage for a product, company, or cause. While technological and geographical boundaries seem to have melted away, businesses still must find a pathway to the human psyche if they want their messages to influence behavior and ultimately push the "buy button" in the brain. Authors Sherry Klinger, a renowned branding and PR expert, and Dr. Wendy Basil, a popular Clinical and Media Psychologist, combine the latest neuromarketing research and years of successful business experience to introduce a new method of branding and promotion called In-Depth Public Relations™. Using fairy tales as an ideal model, they demonstrate, in a simple and entertaining style, how to create a narrative with psychological elements that will ensure your story becomes irresistible. Whether you are an entrepreneur, a newcomer to marketing and PR,...

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