This collection of essays draws in some of the influential thinkers in anthropological rhetoric from both Europe and America. What is new here is the focus on the chiasm of rhetoric and culture, the mutual constitution of persuasive means and the larger cultures that provide the values about which we are to be persuaded. Bernard Bate, Yale University Among them, the contributors put the study of culture on a new, well-worked-out foundation in rhetoric. Their efforts reward close attention. Stephan Feuchtwang, London School of Economics Although I retain from classical British social anthropology a distaste for the word 'culture' I think that Culture and Rhetoric is a very timely book because the future of the human economy is for people to trade at distance, not just things, but what they do for each other. Maybe 'culture' expresses best the infinite variety of what that entails. Keith Hart, Goldsmiths College, London Classical rhetoric viewed its calling as one both...

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