"Aesop's Keys" shows business leaders how to delight their top customers with 12 new marketing strategies. Some keys to profitable marketing are to focus on quality, compete on strength, target key prospects, and reward the best. Each chapter updates a tale by Aesop, relates his wisdom to marketing, and shows how to apply each key to a business. A universal law of results, the 80/20 rule, predicts how much any business can magnify profits by focusing on its most profitable customers. Business leaders recommend this book. "Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits," testifies Ken Bernhardt, Taylor E. Little Regents Professor of Marketing Emeritus, Robinson College of Business, Georgia State University, Woodstock, Georgia. "Aesop's Keys is an intriguing fusion of Aesop's wisdom with scientific realism that can truly benefit business leaders," states Richard Koch, author of the million-copy best seller, "The 80/20 Principle: The...

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