Over forty years in business Richard Branson has never shied away from seemingly outlandish challenges that others considered sheer lunacy -including his own colleagues on several occasions. He has taken on monsters like British Airways and won, and giants like Coca-Cola and lost. Now, in THE VIRGIN WAY, Richard gives you an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion and the dying art of listening became key components of the leadership style of a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself.

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